Longitude Consumer Health Group
A physician-led franchise operator in studio fitness and consumer health.
We acquire and operate studio fitness and consumer health businesses across five regions — the first operating group built around Clinically Guided Fitness.
What we're building
A discipline, not just a category.
Studio fitness and consumer health have been converging for years. Members already move between a strength studio, a recovery suite, and a metabolic program — but they do it across three unrelated businesses, with no one accountable for the whole picture.
Longitude is a rollup built around that gap. We acquire studio fitness and consumer health locations one at a time, cluster them within a market, and run them under a single operating group so the connections between them are deliberate rather than accidental.
Clinically Guided Fitness is the name for the work in between: the care of people who are already moving, and who want to keep moving well for decades. It sits between sports medicine, which treats the injured, and lifestyle medicine, which addresses the sedentary. Longitude is the first operating group organized entirely around it.
Physician leadership is ordinary in clinical medicine and unusual in consumer fitness. As these categories converge — as studios add recovery, metabolic, and longevity services — the difference between a well-run program and a poorly-run one increasingly turns on clinical judgment. We think an operator should have that judgment in-house.
Clinical services are delivered through Longitude Sports Medicine.
We buy businesses we intend to keep, and we run them like we plan to be there in ten years.
Clinically Guided Fitness
Built for people who intend to keep moving well for decades.
We operate studio fitness and consumer health locations with clinical oversight, so training, recovery, and medical care point in the same direction.
Leadership
Led by a practicing surgeon.
Kofi Agyeman, MD
Managing Partner
A board-certified orthopaedic surgeon in private practice in Southern California, and an MBA candidate at UCLA Anderson.
Dr. Kofi's clinical work is in musculoskeletal care — the practical mechanics of how people move, recover, and stay durable over decades. His operating work has been in building, scaling, and integrating healthcare modalities, with a consistent focus on the part most healthcare organizations treat as an afterthought: what the experience actually feels like to the person receiving it. Longitude applies that same attention to businesses where the experience is the product.
- Board-certified, practicing orthopaedic surgeon, in active private practice
- Fellowship-trained in shoulder and upper extremity care
- MBA candidate, UCLA Anderson School of Management
- Experience building, scaling, and integrating healthcare service lines
What we look for
The brands we want to operate.
We evaluate concepts on how they treat people — members and staff alike. The concepts below are representative of the categories we operate in, and are not an exhaustive list.
Studio fitness
- Club Pilates
- StretchLab
- Pure Barre
- CycleBar
- Rumble Boxing
- Burn Boot Camp
- The Camp Transformation Center
- Orangetheory Fitness
- Bunda
Consumer health
- Restore Hyper Wellness
- Lindora
- Medi-Weightloss
- BeBalanced
- The DRIPBaR
Representative brands active in each category. Individual opportunities are evaluated on unit economics, geography, franchisor relationship, and category fit.
Where we operate
Five regions, coast to coast.
Our footprint is concentrated in metropolitan areas with dense suburban trade zones, established franchise infrastructure, and populations that treat fitness as routine rather than novelty.
- 01
Southern California
Los Angeles, the Antelope Valley, Orange County, and the Inland Empire.
- 02
North Texas
Dallas–Fort Worth Metroplex.
- 03
DMV Metro
Washington, D.C., Northern Virginia, and suburban Maryland.
- 04
Central & South Florida
Orlando and the Miami-Dade, Broward, and West Palm regions.
- 05
Greater Seattle
Puget Sound metro and the Eastside corridor.
Contact
Get in touch.
Franchisors, brokers, studio owners, and prospective operators are welcome to reach out directly.
(626) 790-5584 · Southern California